Facebook, Twitter, Instagram, LinkedIn – with all the social networking accounts that you can join these days, it’s pretty difficult to keep up with them especially if you are not that tech-savvy. It’s perfectly fine to have these accounts for social networking purposes but if you are a professional in the beauty industry, for example, the one site that you need to sign up for is LinkedIn.com.
Why Build a LinkedIn Profile?
Those who are already familiar with the site would know that LinkedIn is a social networking service – but unlike Facebook which is purely for fun, this one is more formal and business-oriented. The site was first launched on May 2003 and as of January 2016, the site has more than 400 million acquired users in over 200 countries around the globe.
In the United States alone, there are 122 million LinkedIn accounts. Whether you’re a newbie or an expert in the beauty industry, you will be missing out on a lot of if you don’t sign up for the site.
Counting Down the Benefits of LinkedIn for Salon Professionals
So what are the benefits of LinkedIn for those who are working as salon professionals, or those who are in the beauty industry in general? Take a look at the following list:
A typical LinkedIn profile shows the name, location, current employment, past employment, education, connection and a link to the public profile of the user. By simply signing up for one of the most established business social network in the world, you can show that you are a professional. With an error-free, straightforward, professional-looking and well-built Linkedin profile, a prospective employer, business contact or client will learn that you are someone worthy of doing business with.
If you’re a newbie in the salon or beauty industry, the first thing that clients or prospective employers will look at is your LinkedIn profile. Although it’s better to have a well-built profile with lots of ‘Connections’ on the site, you can still build a relatively new one and impress those who will look at your profile.
When you visit the site, you can search for the profiles of experts in the salon industry. One example is the Ask-A-Salon Network which aims to bridge the gap between online users and potentially new clients who are searching for salon professionals. You can also work on increasing your second-degree and third-degree connections which allows you to virtually connect with other experts and professionals in the industry.
There are many groups similar to the Ask-A-Salon network which are open for professionals in the salon industry to join. By simply joining the groups, you can join group discussions and learn about the latest techniques used in the beauty industry. If you’re a make-up artist, for example, you can join a LinkedIn group for beauticians and learn about the latest techniques used in the hottest fashion runway shows. If you’re an expert hair stylist, which styles and cuts are in for 2016? You can learn all that and more by joining the right kind of groups in LinkedIn.
All in all, LinkedIn is a powerful platform for professionals not just in the beauty industry – but other fields as well. It serves as the business equivalent of Facebook where you can learn about the beauty industry, connect with like-minded individuals, and maximize your career growth as a salon professional.