There are many success stories of salon professionals making it big in the beauty industry – but there are also tales of struggle and eventually, failure. Being a hairstylist, for example, is easy because pretty much everyone can study and train for the job. It’s mastering the craft, having the flair for dealing with clients, and gaining business acumen that not everybody can work on.
So if you want to be one of the success stories as a salon professional, what plans should you make? Which skills should you develop and what else do you need to remember to make it big in the beauty industry? Read on to find out.
Similar to any other industry, making it big as a salon professional requires hard work, perseverance, good timing, and a bit of luck. Take a look at our basic guide for a salon professional to succeed in the business:
Why did you go into the business in the first place? Do you like trying out new hairstyles yourself? Do you like the satisfaction of seeing women come out of the salon looking more self-confident? Or is it the management and growth of the business that you’re more interested in? Even if you’re fresh out of cosmetology school, you can already think about making it big in the business, although you need to start small. Learn as much as you can about the ins and outs of the business and don’t be afraid to get your hands dirty. Think about the reason why you’re doing this and turn it into your main goal of eventually making it big.
Although there are businesses which market themselves as a so-and-so for everybody, this would not necessarily work in the beauty industry. You need to identify your target client. Is it working moms? Single women who are in their 20s to 40s? Yuppies? Those who are fashion-forward and would not mind trying on an edgy hairstyle or cut? Once you find your target clientele, it would be easier to sell your wares and even acquire repeat, as well as loyal costumers.
If you’re a hairstylist, you may specialize on styling women’s hair using the latest trends in the fashion industry. If you’re a haircutter, sharpen your skill so that you can be called a master haircutter in no time. If you’re adept at coloring hair, make sure to learn about every shade there is, and how to masterfully execute coloring a full head of hair. Master one aspect of your skills first, then move on to another.
Even if you are starting out as a shampooer or a basic haircutter, you need to look far ahead into the future. Let’s say that you already graduated from being a lowly salon assistant to one whose name the clients are requesting for. What’s your game plan after this? Do you wish to apply to a big-name salon? Would you like to be a stylist for models or Hollywood celebrities? Would you like to open up your very own salon business? Have a business plan and execute the steps once you are ready for it.
As you familiarize yourself with the ins and outs of the business, remember that there is always room for improvement and you should never stop learning. If you love being a salon professional, you’re not afraid of hard work, and you’re always open to learning something new, you will achieve success in due time.