You decided to put up a massage therapy clinic or a day spa business. You already have a team of massage therapists ready to provide service to your first stream of clients. What’s the next thing for you to do? Think about this: location, location, location. All entrepreneurs by now are probably aware of how crucial a role location plays in the success of a business. If you’re putting up a massage clinic or a day spa, what are the things that you need to consider when choosing a location? Read on to find out.
Top 5 Things to Consider when Looking for a Business Location
The health and wellness-slash-beauty industry has earned millions of dollars of profit for entrepreneurs for the past years, and is continuing to do so. If you decide to venture into it, again, one of the most important things that you need to decide on is where to put up the establishment. To help you out, here are the top five things that you need to consider when looking for a location for your massage business:
- Is the location visible to passers-by?
There are different types of establishments that you can choose from when putting up a salon or a massage business. Take your pick from storefront properties, freestanding buildings, or stores inside shopping or commercial establishments like malls. The last option would probably be too expensive if you’re just starting out, so your best bet would be a storefront property or a freestanding building.
From these two, another thing that you need to consider is whether the actual location is visible to passers-by. Does it attract a lot of foot traffic, and do a lot of vehicles pass by? If people have to go out of their way to locate your massage establishment, they would most probably just head out to a more convenient location. As such, visibility is really important.
- Is it near similar or related businesses?
Next, is the location you’re considering near similar or related businesses? For example, women would most likely come in for a day spa treatment if it’s right next to a beauty salon. If the massage establishment is opposite an office building, you are bound to attract a lot of clients.
- Is it easily accessible?
Another thing to consider when looking for a perfect location for your massage establishment is accessibility. Is the road going the area smooth? What about the parking options? Are you in a commercial establishment where there’s a line of other businesses as well, making it easily accessible to potential clients?
- What is the neighborhood like?
Next, what is the neighborhood like? Remember that when you’re putting up a business, your target customers are the people within the vicinity and the neighboring towns. If you’re putting up a massage therapy clinic in an area frequented by athletes, you are bound to have lots of clients. On the other hand, if you are in a commercial area where there are mostly students who probably cannot afford to pay for a full massage treatment, then you’re doomed from the start.
- What about the income of your direct target market?
You should also consider the income of your target market. Are your services geared towards the elderly, athletes, working parents, or young professionals? If your business is in an area where both parents are working, they’ll most likely have more disposable income to spend on services like massages.
The success of your business lies in looking for the most ideal location for a massage establishment. Spend plenty of time studying the pros and cons of a specific physical location and property type, then make an informed decision from there.
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