According to Lockhart Meyer, a salon marketing website in the UK, the average business offering hair and beauty services lose anywhere from 10% to 25% of their clients yearly. This means that if you have a newly-established salon, there’s a big probability that you’ll lose almost half of your clients in the next three years. But what if you really have your mind set on growing your business in the beauty industry? The good news is that despite the competition and the odds being actually against you, there are techniques that you can apply to expand your practice. It’s all about adapting to the ever-changing needs and buying habits of your clients, which is what we will learn more about in the next section.
Which Techniques Will Help You Expand Your Salon Practice?
Whether you’ve just started your very own salon business or if you have been at it for a few years and are thinking about expanding, here are a few techniques that you can apply to make it grow:
Be always in the know when it comes to using technology to run your business.
If you just had your salon’s soft opening, you are most likely still ironing out the details of how to make things run smoothly. For this, you can definitely rely on technology. Booking clients, for example, can be done using apps like Booker. The application automatically distributes your open salon appointments to other websites like Yelp or Facebook.
If you’ve been in the business for a long time and you don’t think that your number of clients is growing, how about creating a customized app that will give your existing customers rewards for their loyalty? It can be in the form of a referral program where they earn points or get free services when they come into the salon bringing a friend with them.
Of course, whether your salon has been around forever or just recently launched, you should take full advantage of the popularity of social media sites to promote your brand. You can also use online surveys, geo-location programs, collective couponing, hair color management apps, and similar applications, software, and website to run your business more efficiently.
Invest in an excellent team of stylists.
A beauty salon is only as good as its team of stylists – which is why this is one of the first things that you should invest in. Aside from the basic styling skills, look for employees who have a way of dealing with customers a certain way so that you can build a solid, loyal clientele. Make sure that they’re earning well and have all the equipment they need to do a good job of styling your clients – and you will be well-rewarded as a salon owner or manager.
How about going organic?
Another unique technique that you can apply to grow your practice is to brand your salon as an organic one. Most of the products used by typical salons are chemical-laden. If you will use organic beauty products which do not harm the skin or hair but work equally well, then you have a goldmine of a profit-earning business in your hands because you can establish a niche market for yourself.
Take your pick from these techniques and watch your salon business grow in no time at all!