If you’d like to succeed in the beauty industry, there are several tools that you need to use. Aside from your skills and knowledge, you also should have a genuine love for making people look and feel good about themselves. If you wish to have your own salon someday, it pays to have the acumen for business. Whether you’re a hairstylist or a makeup artist, you need to show clients your past work so that they can decide which look to go for, and if you are really are any good at what you do. This is where a portfolio comes in. Through it, you can showcase your past work, establish your credibility as a professional in the beauty industry, and it will help you book more jobs in the future.
Think of a hairstylist or a makeup artist portfolio as an accompaniment to your resume. When you put these two together, it will be easier for you to book jobs – whether as a freelancer or as a salon staff. To get you started, here are a few tips on how you can create a portfolio as a beauty professional:
Basically, you need to put together a portfolio so that you can sell yourself. As a hairstylist , for example, you have to show clients that you know exactly what you’re doing. They won’t necessarily take your word for it so you need proof, which is where a portfolio proves to be handy.
A portfolio also helps you book jobs, build a solid clientele, secure freelancing gigs, and boost your credibility as a professional. Keeping a record of the past looks that you created will also be useful for when clients are choosing a look that they would like to try out for themselves.
If you’re meeting with a client, you might want to have a physical portfolio that they can look through. Buy what you need from an arts supply store, or you can have a photobook of your previous looks printed out. When having a physical portfolio made, see to it that the style, color scheme, and design reflects your personality as a creative professional.
On the other hand, there will also be clients who would simply ask you for a link to your online portfolio – so make sure that you also have one.
If you’re a hairstylist, hire a professional photographer who can take before-and-after photos of the looks you created over the years. You can use all of these in your portfolio. If you’re a stylist who does a variety of looks, make sure to include different pictures in your portfolio. On the other hand, if you specialize in bridal hairstyles, for example, this can be the focal point of your portfolio.
Aside from the pictures, your portfolio can also include a bit of your professional information. A briefer version of your resume, reviews, recommendations, certifications, any special projects that you did in the past, a list of the styles you have mastered – all these will bulk up your portfolio and make it more impressive.
Whether you’re a hairstylist, colorist, master hair cutter, or a makeup artist, your portfolio is what will set you apart from other beauty professionals. This is why you need to spend as much time as you can putting it together and making sure that it showcases your skills as a creative professional in the beauty industry.